For anyone who is planning to start a new ecommerce business in 2020, it’s important to first understand how digital commerce has evolved in past 2-3 years and where it is heading. Beyond mobile and social, we’ve seen just about every aspect of ecommerce evolve. Let’s have a look at the major highlights that will shape and influence ecommerce now and in the future.
- Shopify
A Canadian-based ecommerce solution, Shopify has been helping online businesses across the globe with a sharp focus on the trending social commerce and mobile shopping. Founded in 2004, Shopify has always kept up with the pace of evolving ecommerce trends and technologies, having broken ground on powerful additions such as social shopping whereby your customers never leave their social media platform in order to buy from you. - Magento
Released in March 2008, Magento is an open source ecommerce website platform. Its reliability and scalability has made it one of the most popular ecommerce platforms available today. Many prominent names such as Burger King, Huawei, Pepe Jeans and Liverpool F.C. have their websites built on Magento. - WooCommerce
A free WordPress plugin, WooCommerce is a name that needs no introduction in the world of ecommerce. It comes along with a secure payment gateway and a shopping cart that both work really well. Open source and easy to use for WordPress aficionados, WooCommerce needs an additional plugin to start a multi-vendor ecommerce store. - Prestashop
PrestaShop is an excellent option for startups for various reasons. First, it’s free to use – which is fantastic if you’re low on funds. Secondly, it comes with tons of knowledgebase articles and support to help young companies get started. Prestashop also allows you to tap into a partnership program to help you find more business too. - OpenCart
OpenCart is a highly customizable open source ecommerce platform with no monthly fees. It has a robust administrator dashboard that gives you an at-a-glance view of important metrics like sales, customers, and more. OpenCart also has multi-store support that lets you stay on top of different stores from a single interface. This functionality lets you set products for different stores, use specific themes for each online store, and localise your websites. Product options and attributes are also quite flexible with OpenCart, and the solution lets you add extra product variables. - Wix Stores
Wix is originally a website builder that allows you to create websites via drag and drop. On top of that, it also has features that allow you to build an online store. Like Shopify, the e-commerce platform is simple to use and quick to set up. There is no coding required, you can literally drag content anywhere on your site with the user-friendly editor. - Zen Cart
Zen Cart is completely customizable. Like other solutions, you are able to make any changes you want even outside of available extensions. The solution also has a good reputation when it comes to security and scalability. Besides that, it offers many configuration options for products, including coupons, gift certificates, and multiple product images. In the marketing department, you can take advantage of the built-in SEO features and the ability to send HTML emails from inside the platform. - BigCommerce
BigCommerce has the cleanest dashboard and clearest directions for getting your online store built within a few minutes. In fact, the dashboard looks surprisingly similar to Shopify’s, with modules for accepting credit cards, customizing your store and more. Everything is neatly available via the sidebar menu that’s been divided into a couple of sections that are thematically related. You can get to your products, orders, and customer info easily, and then you can take advantage of some of BigCommerce’s marketing settings, analytics, and other modules where you can optimize your store’s appearance. - 3dcart
The main user interface and dashboard in 3dcart is clear and understandable. Every area of the panel is easy to get to via links in the sidebar, plus there’s a nice onboarding video in the center panel when you log in for the first time.You do get a set of sample products in your catalog to help you start. You can examine how these products are structured, what the example descriptions look like, etc. The product creation panel looks okay, and you get tons of features packed into this area. Some beginners might find it a little intimidating with all the features, but the learning curve shouldn’t take long to overcome. - Squarespace
Similar to Wix, Squarespace is also a website builder operating with drag and drop. They started out with a focus on making visually appealing websites. As of late, the site is putting more energy into eCommerce and letting its users sell stuff online. By now they are starting to be a full-fledged eCommerce platform. They provide many data points to optimize your site and conversions including sales, revenue, traffic sources and more. Marketing tools include SEO settings, social media, blogging and abandoned checkout recovery. SSL is built right into the platform.
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